Live Like You Mean It is Tilda’s biggest campaign to date, and I’m really pleased to have been part of it as both on-set supervisor and VFX lead. One of the highlights was getting the chance to experiment with AI-driven video creation. We developed lively images of the cast as their younger selves, then used a range of AI models to bring those images to life. I particularly enjoyed working with the Motion Sync features.

Director: Giles Ripley

DOP: Joe Douglas
1st AD: Stephen Fylan

Exec Producer: Miles Payne

VFX Lead & Supervisor: Kevin Marien

VFX team: Andrew Loughane, David Horsburgh, Andrius Vizbaras, Kevin Marien